"Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding can be a tricky business.

So what's the best way to generate valuable links? According to Henry, writing guest posts for popular blogs is your best bet: "When done correctly, guest posts can supercharge your site's ranking."

Here's what you need to know to get that exclusive invitation to be a "guest" writer:

There's no shortcut to guest blogging superstardom. Popular blogs become popular because their authors produce high-quality content. Anything you pitch must meet—or exceed—that level of expertise and execution. It isn't just about impressing the blogger you're targeting; remember that every guest post you write represents your brand to his or her audience.

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