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How to Generate Leads via the Chamber of Commerce

October 4, 2012  

You have a very good reason to join your local chamber of commerce: "One study on consumer preferences found that 63% of consumers prefer to shop and do business with chamber members," writes Mike Bowman at MarketingProfs.

But the respectability of chamber membership isn't the only perk: It can also generate a steady flow of leads. Here's how:

Get placement on your chamber's website. Many chambers will give you space at their site for a nominal fee—or even, sometimes, for free. In some cases, you can use your profile to post offers and announcements.

Let the chamber promote your news. Your chamber regularly publicizes member news and events through its website and newsletters. Let it know when you have information to share.

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  • by Ram Dutt Thu Oct 4, 2012 via web

    Chamber of Commerce has been supporting local businesses for decades and as you said there is a lot of trust and confidence that chamber membership carries. These are extremely valuable tips and techniques to generate leads to the business.
    I also wanted to share that we are currently working with our local chamber to create a portal/marketplace where local business can offer products and services and residents and communities can transact online and support their local businesses.
    To learn more visit where you will learn how an organization can create a branded and curated marketplace specifically created for their community of sellers and for their buyers.

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