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How to Generate Leads via the Chamber of Commerce

October 4, 2012  

You have a very good reason to join your local chamber of commerce: "One study on consumer preferences found that 63% of consumers prefer to shop and do business with chamber members," writes Mike Bowman at MarketingProfs.

But the respectability of chamber membership isn't the only perk: It can also generate a steady flow of leads. Here's how:

Get placement on your chamber's website. Many chambers will give you space at their site for a nominal fee—or even, sometimes, for free. In some cases, you can use your profile to post offers and announcements.

Let the chamber promote your news. Your chamber regularly publicizes member news and events through its website and newsletters. Let it know when you have information to share.

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