Five Questions Marketers Need to Ask Prospective Clients
"The key to being a good consultant of any kind is to ask the right questions," Michael Teitelbaum notes in a recent post at Marketing Trenches.
"I've seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities," he explains.
Based on his years of experience in the fact-finder role, Teitelbaum has drawn up a list of seven key questions marketing consultants need to ask to get to the heart of a prospect's challenges and aspirations.
Here are five:
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