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Five Questions Marketers Need to Ask Prospective Clients

October 18, 2012  

"The key to being a good consultant of any kind is to ask the right questions," Michael Teitelbaum notes in a recent post at Marketing Trenches.

"I've seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities," he explains.

Based on his years of experience in the fact-finder role, Teitelbaum has drawn up a list of seven key questions marketing consultants need to ask to get to the heart of a prospect's challenges and aspirations.


Here are five:

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