"The key to being a good consultant of any kind is to ask the right questions," Michael Teitelbaum notes in a recent post at Marketing Trenches.

"I've seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities," he explains.

Based on his years of experience in the fact-finder role, Teitelbaum has drawn up a list of seven key questions marketing consultants need to ask to get to the heart of a prospect's challenges and aspirations.

Here are five:

→ end article preview
Read the Full Article

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

Your email :

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...