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Get the Biggest Bang for Your Blog

October 22, 2012  
Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want.

That's part of the reason why longtime blogger Mike Figliuolo has shared his list of tips for diversifying blog content, increasing content shareability, and using tools to maximize output (and profit).

A bit of manna for you:

Entertain first, engage second, sell third. Nobody likes a boring blog, so glam up your topic of interest. Include fun facts (infographics opportunity!), and good business advice. Create more relatable approaches to your industry: Compare it to superheroes! Rappers! Bands! Users understand you also have to sell; just ensure the occasional "selling" post (be it for a book, a new product, a service) maintains that approachable attitude and makes its value clear.

Welcome guest bloggers. You've only got one perspective, so make your blog bigger than yourself. Bring in other writers, even clever ones who disagree with you! (But make sure the parameters for posting are clear to them.)

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  • by James Tue Oct 23, 2012 via web

    Great ways of diversifying content on a blog. One of my favorites is to use the random affinities technique to expand my content to include other people who may be interested.

  • by Nick Stamoulis Wed Oct 24, 2012 via web

    Guest bloggers can be a big asset, but that doesn't mean you get to wash your hands of your blog. You're still responsible for the content being produced on your site, even if you didn't write it. Your brand is still on the line.

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