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Seven Steps for Creating a Great Infographic

October 23, 2012  

Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics with an infographic.

Begin the process with a good idea. Infographics often answer questions, provide compelling data, or demystify a process. So brainstorm for topics that will intrigue your prospects and customers, because compelling infographics achieve tremendous reach when they're shared with colleagues and networks. Then...

Create a skeleton and flowchart. You have a topic—now create the visual map that outlines where your infographic is going and how it will get there. Think of this stage as your rough draft, something to refine and polish as you move toward a final draft.

Pick a color scheme. Understated elegance is wasted in most infographics. Choose an eye-friendly color scheme that pops off the screen. Think bold and bright.

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  • by Keith Tue Oct 23, 2012 via web

    Great info. Any suggestions for tools for DIY building of infographics?


  • by Rob Wed Oct 24, 2012 via web

    Using an infographic, to explain how to build an infographic, would have been an interesting idea.

  • by Justine Wed Oct 24, 2012 via web

    I agree with you Rob!

  • by Todd Wed Oct 24, 2012 via web

    HubSpot posted a nice how to using powerpoint.

  • by Brenda Wed Oct 24, 2012 via web

    I suggest you leave the construction of an infographic to a graphic artist. After all, what you're trying to achieve is a visual representation of data - wouldn't you want a visual expert to do this?

    PowerPoint? You've gotta be kidding me!

  • by Vickie Siculiano Thu Oct 25, 2012 via web

    I think the title was a big misleading - this is a step in the process, but it's more instruction for a planning process or a flowchart for the creation of an infographic. The step with where we can go to create one, well, I wish was included in this "how to." how can I edit if I don't know where the tools exist to create one?

  • by Jason Long Thu Oct 25, 2012 via web

    Step 8 should be "Hire an experienced visual designer/firm". If you are going to all of the trouble and expense to create an infographic (collecting data, planning, etc.) and "phone in" the actual design, you are wasting time, money, and doing damage to your brand.

  • by creatives understand Wed Nov 7, 2012 via web

    Fluff piece. @Todd, thanks for the hubspot link. @Rob, i too mistakenly thought there would be examples.

  • by Vahe, MarketingProfs Wed Nov 7, 2012 via web

    Folks, if you want to see more, including the infographic on infographics, click on the link in the source line (

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