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Four Commandments of SEO

November 9, 2012  

A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week.

"Search engine optimization is extremely simple," says Luke Matthews in a guest post at The Responsible Marketing Blog, "but the waters are constantly muddied by misinformation spread by wannabe experts and noobs who want to garner authority and respect."

To help you navigate the SEO waters—and avoid the frequent riptides—Matthews created his own 10 Commandments of SEO.

Here are a few:

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  • by Ramiro Rodriguez Fri Nov 9, 2012 via web

    Great advice. How about if I say to the editors of this website:

    Thou shall not cease publication of the Get to the Po!nt newsletter because you will make a lot of people really sad. Especially me :-(

  • by Rhonda page Sat Nov 10, 2012 via web

    Great article. I've been wondering why people are making this so complicated and paying loads of money for help with it. Thanks for simplifying it.

  • by Chimezirim Odimba Wed Nov 14, 2012 via web

    Let me add: Thou shalt make search engine traffic a by-product (NOT your focus). I consider this to be the case in competitive niches with Google's constant shifting of the post.

  • by Nick Stamoulis Wed Nov 14, 2012 via web

    Another one--thou shalt put thy visitors first! Before you do anything ask yourself if it will help your target audience in someway or is it just about your SEO. A lot of site owners make mistakes because they think SEO first.

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