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Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands

October 29, 2012  
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A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week.

Facebook has just passed the milestone of a billion active users per month. So for brands, the oldest question in the social media book has become even more pressing: What's the best way to access and engage this super-present audience?

As Tonia Ries notes at the Realtime Report, Wildfire conducted an analysis of 10,000 Facebook social marketing campaigns, isolating the top-performing 10% of brands. About 17% of fans share campaign news with friends and family, but "Superbrands" get 39% of fans to share.


How can you emulate the Superbrands? Here are Wildfire's six key strategies for achieving higher engagement with a Facebook campaign:

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Brand Ambassadors, Brand Positioning, Customer Engagement, Facebook

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  • by Edgar Diaz Mon Oct 29, 2012 via web

    Gonna miss these get to the point articles!! You guys should create a "get-to-the-point" compilation of 2012.

  • by Derek M. Wed Oct 31, 2012 via web

    NO MORE get to the points??? I can't believe there is only one comment for this! Thanks for all the helpful info over the years! MarketingProfs I have to say that it's a shame to see such a great publication cancelled. One would have to speculate that your recent format-change forcing readers to your web site to read the entire articles (which I'm sure helped your SEO) must have been the start of of the downfall if I had to guess.. this is one resource that will be missed!

  • by Amanda Fri Nov 2, 2012 via web

    Agreed!! Sad to see them go!

  • by Chichi Sun Nov 4, 2012 via web

    So sad to see it go. Got a lot of great tips and info over the years.

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