Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands
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Facebook has just passed the milestone of a billion active users per month. So for brands, the oldest question in the social media book has become even more pressing: What's the best way to access and engage this super-present audience?
As Tonia Ries notes at the Realtime Report, Wildfire conducted an analysis of 10,000 Facebook social marketing campaigns, isolating the top-performing 10% of brands. About 17% of fans share campaign news with friends and family, but "Superbrands" get 39% of fans to share.
How can you emulate the Superbrands? Here are Wildfire's six key strategies for achieving higher engagement with a Facebook campaign:
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