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How to Channel Your Inner Journalist to Create Content

October 16, 2012  

Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content.

Like Parker, Alexandra Reid values journalism skills. On the Business2Community blog, Reid shares "Five Tips Content Marketer Should Take From Journalists," to help out-scoop the competition. Here's what Reid suggests you do.

Keep your eyes and ears open. "Always listen for important news about your company and its industry that could be used to inform your content," Reid advises. Regularly read your industry's trade publications and listen in on your social media networks to find ideas for content that will pique your customers' interest.

Balance your story. "While journalists balance the voices of sources in their stories to remove bias, content marketers must ensure a balance between company and customer voices in their content for it to be convincing," says Reid. Create stories that tell instead of sell—while building brand awareness.

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