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Three Tips When Naming Your Company or Product

November 6, 2012  

A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Small Business GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week.

Perhaps you're launching a new business. Maybe it's time to overhaul your brand. Or you might have a new product. Whatever the situation, you need a new name—and choosing one can be tricky.

"Whether you decide to do it yourself or hire help, you need to know some basics before launching out into the wide, sometimes-weird world of naming," writes Laurel Sutton at MarketingProfs.


Here's her advice:

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