Just as the Internet can make "mom-and-pop" businesses look as formidable as Google and IBM, podcasting enables you to rival broadcasting giants like CNN or the BBC. It puts your voice to work for you and gives your venture a personality and portability.
It's simple to do. All you need is a PC, a $10 microphone and a Web connection. You don't have to be an audio engineer. There are many places to learn how to produce a podcast and promote your content.
Susan Daffron, president of Logical Expressions, an online resource for marketing new books, businesses or Web sites, took the leap into podcasting last November and is an evangelist.
Why did she jump on the podcasting bandwagon? Time is a precious commodity. Moreover, people learn in different ways—some absorb material by reading, while others learn best by listening.
What value has she seen from her efforts? She has had positive feedback from listeners.
What are the future benefits and dividends? People buy from people they know. Hearing your voice every week makes you seem more accessible and "real" in an increasingly impersonal world.
The Po!nt: Podcasting can easily augment your efforts. As Steve Jobs says, "I think one of the most precious resources we all have these days is free time." Podcasting makes audio available "while you're doing other stuff ... saving me a ton of time."
Source: Howard Greenfield of Go Associates.
by Oliver Feakins
