Just as the Internet can make "mom-and-pop" businesses look as formidable as Google and IBM, podcasting enables you to rival broadcasting giants like CNN or the BBC. It puts your voice to work for you and gives your venture a personality and portability.

It's simple to do. All you need is a PC, a $10 microphone and a Web connection. You don't have to be an audio engineer. There are many places to learn how to produce a podcast and promote your content.

Susan Daffron, president of Logical Expressions, an online resource for marketing new books, businesses or Web sites, took the leap into podcasting last November and is an evangelist.

Why did she jump on the podcasting bandwagon? Time is a precious commodity. Moreover, people learn in different ways—some absorb material by reading, while others learn best by listening.

What value has she seen from her efforts? She has had positive feedback from listeners.

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