This July Only: Save 30% on PRO with code SUMMER30 »

Real-World Education for Modern Marketers

Join Over 615,000 Marketing Professionals

Start here!
Text:  A A
N E X T

You've Got to Read This

December 29, 2008  

In a post at his Damn, I Wish I'd Thought of That! blog, Andy Sernovitz recounts discovering something unusual when he opened the advance proof of a book written by Jack Covert and Todd Satterson; at the top of the package sat a pair of postcards designed for word-of-mouth promotion. Despite receiving four or five books a week, says Sernovitz, "This is the first time I've ever had an author make it easier for me to recommend it to a friend."

The postcards' slightly cheeky copy encourages enthusiastic readers to check the box that best completes this statement: I'm excited to tell you about The 100 Best Business Books of All Time because …

  • "You're a business book fan."
  • "My book is one of The 100 Best Business Books of All Time!"
  • You need "a new solution to your current business dilemma."
  • Finally, the authors provide an "other" box provides space for senders to fill in their own reason.

"[The postcards] are funny, simple, and will get used," notes the perspicacious Andy Sernovitz.

The Po!nt: "When your customer opens a package," asks Sernovitz, "how are they going to tell someone? How are they going to tell 10 people? How much money would you make if 10% of existing customers made one referral when they receive an order?"


Source: Damn, I Wish I'd Thought of That! Click here for the post.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!