Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Just Say No to Comment Spam

January 16, 2009  

If you read blogs on a regular basis, you've seen comment spam. There are the obvious offenders (those people, for instance, who work their way around the blogosphere leaving generic cut-and-paste lines like, "I love your blog, check mine out"). Then there are those who rub other readers the wrong way by couching their self-promotion in a superficially relevant—though not particularly insightful—comment.

In a post at his blog, Jim Connolly discusses why comment spam doesn't work, and offers some guidelines for avoiding the practice:

  • Refrain from commenting unless you can add to the discussion. Online forums become hostile to someone who looks like nothing more than a self-promoter.
  • Remember the long arm of Google. Assume your customers and your boss will see everything you write.
  • Don't include a link to your Web site or blog in your comment; it's not only redundant—since you can hyperlink with your name—but looks desperate.

"I believe that if a comment spammer could see themselves the way you and I see them," he notes, "they would stop instantly."

The Po!nt: "There are many ways to professionally position a person and/or a business as a valuable must have for one's target market," says Connolly. "Comment spam is not one of them."

Source: Jim's Marketing Blog. Click here for the full post.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!