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It's a Brand New Day!

January 19, 2009  

If you've made some recent improvements—whether to your product, service or customer experience—now is the time to trumpet those changes!  A new year, with consumers anxious for a new start, is a great time to tell your subscribers what they can expect on their next visit to your site. In a post at the Retail Email Blog, Chad White highlights an example from Saks Fifth Avenue with the headline "8 Great New Reasons to Shop" The list readers saw includes these innovations:

  • Hello Canada! We're now shipping to our northern neighbor with an extra bonus of FREE Shipping.
  • More is more. View more items on a single page, no need to click through pages and pages to see entire assortments.
  • Get the whole picture. Roll over a look you love to get an instant back or side view. Also, get a look INSIDE our handbags and see how the size suits you.
  • Search and enjoy. We've made searching easier. Looking for cashmere? Simply type in "cas" ... and we'll figure out the rest.

According to White, "This is similar to Walmart's New Year's email, which listed several new services and features."

And even if—somehow—none of the new features holds special appeal for a recipient, the email's copy still leaves the impression of user-friendly functionality at the Saks Fifth Avenue site.

The Po!nt: Blow your own horn! "[The] New Year … is certainly [an] occasion to remind subscribers of improvements," White reports.

Source: Retail Email Blog. Read the full post here.

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