This month only: Save $100 on PRO with code OCTOBER »

Real-World Education for Modern Marketers

Join Over 607,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Get Those Happy Customers Yakkin'

February 12, 2009  

"[M]any companies hesitate to launch customer case studies because they worry about imposing on their best customers," say Barbara Bix and Olga Taylor in an article at MarketingProfs. "To their delight, however, companies often discover that decision-makers are happy to discuss their experiences and look forward to being featured in an article that positions them as a leader in their industry."

If a belief that case studies impose on clients has prevented you from showcasing your best work in public, you're missing out on a host of benefits that could speed a sale along. These include:

  • Associating your brand with those of high-profile customers.
  • Attracting reporters hungry for substantive narratives and sources willing to speak on the record.
  • Enticing prospects who discover case studies in Google searches.

Bix and Taylor recommend providing at least one case study for each product or service you offer in each industry you serve. "Each satisfied customer is a key to several others who are similar, want to be similar, or simply know of your customers," they say. "Can you afford to have them keep their story to themselves?"

The Po!nt: "Customer success stories work by matching your prospects' goals, titles, problems, company characteristics, industry buzzwords, and so on to those of your successful customers," say Bix and Taylor. "That's because customers believe that their situations are relevant to companies that are just like them."


Source: MarketingProfs. Click here for the full article.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!