Business blogging can do wonders for your bottom line. It can bring in more Web traffic, give you more exposure, allow you to tailor your company's message, and give you a platform for interacting with potential customers.
Most businesses understand the benefits of blogging, but how do you make yours stand out? How do you sustain the energy and commitment to keep the blog going?
At the MarketingProfs B2B forum last month in Boston, Kyla Cullinane caught up with active blogger Mike O'Toole to get his take. Here are his Top 3 tips for business bloggers: