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The State of Video in 2013 [Video Infographic]

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As adoption of new online platforms grows, marketers need to make sure their video strategy adapts accordingly.

Marketers need to diversify their strategy and incorporate new channels, because video marketing doesn't just involve creating a 30-second TV spot any more.

This video infographic about the state of video marketing and its use within social media channels provides facts and figures about the growth of video, its consumption on mobile devices, and what the numbers mean for marketers.

So...


• How popular is online video?

• How much are marketers spending on it?

• Will apps such as Vine and Instagram make video an integral part of social media?

Check out the video for answers. (Sources for the infographic include Cisco, comScore, Vine, and Instagram.)


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Jose Sanchez is marketing manager at Uberflip, which empowers marketers, publishers, educators, and other professionals with tools for producing online content that can be distributed and tracked on Web-enabled devices.

Twitter: @joesanchezr

LinkedIn: Jose Antonio Sanchez

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  • by Sarah Bauer Tue Aug 27, 2013 via web

    Great video! It's easy to forget that YouTube is the second largest search engine in the world, and so should be given the same content-optimizing attention as Google and Bing. The video today set an excellent example for how even small businesses can stake a claim in influential video - keep presentation simple, but the message powerful!

  • by Ramsay Leimenstoll Fri Aug 30, 2013 via web

    Neat video! I don't know if I'd ever watched a "video infographic" before, but it was certainly fitting considering the content. I'd be interested to see links to the sources of the data referenced in the video, e.g. video ad spend projections.

    A note: it was actually tough to read some of the text due to the pretty generous letterspacing and comparatively small word spaces. Please consider changing that ratio in future videos to make the writing more legible – it's not on the screen for an exceptionally long period of time, so legibility is key.

    This professional typographer's guide (just a few paragraphs on letterspacing) would be an excellent resource to help you improve this in the future:
    http://practicaltypography.com/letterspacing.html

  • by Gracious Store Mon Sep 2, 2013 via web

    With millions if not zillions of video uploaded daily in the internet, I wonder how many videos anyone get to watch daily even monthly in youtube

  • by Barbara Brooks Wed Sep 4, 2013 via web

    Valuable information. Thank you!

  • by Jemma Wed Sep 11, 2013 via web

    Brilliant video, thanks. 2013 is most definitely the year of video with Vine launching and Instagram adding on video. These are great apps for consumers. VoxPopMe which launched a few months ago is the latest video platform and the great thing about this is that it's for consumers AND businesses - it connects brands with consumers by letting them post questions into the app and consumers can get paid for answering them with a video response. So marketers get their customer insight and app users get paid. It's better explained with at www.voxpopme.com (with a video, fittingly!) 2013 has been such a great year for video innovation and it's only 3/4's through! All hail the video and how easy it is to leverage YouTube, the kind of video, to get a message out there.

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