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The Daily Show
Last week I said to watch this space, because some big changes would be afoot with this MarketingProfs Today newsletter. So here it is: After a decade of publishing this newsletter weekly, we are moving to a daily publication. In other words, MarketingProfs Today now means today (as in every day) and not just today (as in Tuesday). Why are we going to a daily format, you ask? When we launched MarketingProfs Today, times were different. In a less-hectic, pre-social-media world, publishing weekly was enough. A weighty and meaty email publication that came once a week was enough; readers could come back to it again and again and pick out the stuff they found most relevant to them. I sound like I'm describing a newsletter delivered by Pony Express, don't I? A simpler, quainter world, in which a newsletter might be lovingly cross-stitched on muslin and then dispatched to you by the fastest rider. I'm not describing anything close to that, of course. But what's radical is that the pace of communication and social sharing has sped up significantly, so that the pre-Twitter, pre-Facebook era does sometimes seem preciously provincial by comparison. At the same time, there's much more noise out there. Everyone is a publisher these days, which means that everyone is... well, publishing. But where can you turn for the best information? Whom can you trust? What that means for MarketingProfs—with its mission to act as beacon of light illuminating your path through the clutter—is that it can no longer bring you actionable know-how just once a week. Your job is daily, right? And so is ours now. Truth is, our job has been daily too. And in the past few years MarketingProfs has been publishing an array of daily content, like market-research charts and summaries, and blog posts (or OpEd pieces, as I think of them). The new MarketingProfs Today allows us to highlight the daily content that we are already publishing, and continue to provide a daily dose of know-how. So... Are you ready? Beginnin
g on Monday, January 3, our newest baby arrives in your inbox. We hope you like it. As always, I rely on you to tell me what you really think.
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