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 This Week's Marketing How-To
Take 10: Creating a YouTube Channel Page that Reflects Your Brand
In just 10 minutes, learn how to easily create a custom YouTube Channel Page that matches your brand and is the envy of your competitors. We promise not to tell them how easy it was. It'll be our little secret. Read more >
 Editors' PRO Pick
Improve B2B Marketing in 2011
With 87 pages packed with original research, 55 charts that communicate key findings at a glance, and smart analysis to tie it all together, our What Works in 2011: B2B Marketing report reveals which B2B tactics put your marketing budget to work best—and which just fall flat. Read more >
This Week's Top Articles

Why You Should Run Your Website Like a Magazine
By Ken Gordon. How do you avoid the deep deadly pit of uninspired corporate content? Think like an editor to get people to come to your site—and stay there. Get the full story >

Customer Experience Leadership Survival Guide, Part 2
By Jeanne Bliss. Here, based on working with scores of clients from around the world, is the real-world approach for integrating customer experience into your operation. Get the full story >

Four Affordable Tools That Can Help You Market Your Business
By Steve Adams. Small-business owners often feel the cash-flow pinch, but what they may not realize is that they have some affordable but powerful marketing tools at their disposal. Get the full story >

Five Reasons Why App-vertising Is Right for Your Business
By Adam Boyden. if you're looking for a tool that offers affordability, ease of use, and significant ROI, then app-vertising may well be right for you. Get the full story >

MarketingProfs PRO Seminars

MarketingProfs Makeover: Optimizing Content for SEO
December 9

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A Note to Readers
from Ann Handley
Chief Content Officer

See You on Campus?

It's a big week at MarketingProfs—the first full week of our brand-new MarketingProfs University LIVE Content Crash Course!

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Last Friday, C.C. Chapman and I kicked off the course, which takes place over the next two weeks.

This course is special, and not just because content is near and dear to my heart. It's special because we assembled a group of speakers who have been at the forefront of the content marketing movement.

Their coursework and live Q&A will take you step by step through the process of understanding why you need a content marketing strategy and how to implement the kind of strategy and tactics that will really contribute to your company's bottom line.

Do you hate the word "guru"? So do we. But describing this content marketing course without using the word is difficult, as it contains close to 14 hours of instruction across 17 on-demand classes taught by an impressive array of content marketing... uh, experts.

So check it out, and consider spending these holiday weeks stuffing yourself full of content goodness.

If you missed the free kick-off seminar, access it on demand here: "MarketingProfs University: Content Rules! How to Create the Right Kind of Content."

That freebie gives you a grounding in content marketing (What does it mean to create content that's "compelling"? And how can you do it consistently? How can you be heard above the noise?) and sets up the series to come. It also features some content from our brand-new book, Content Rules.

See you 'round campus this week!

Upcoming Events

CONFERENCES
SocialTech 2010 On Demand
available online until January 2011

Digital Marketing World
Online, a new topic-focused show each month

Digital Marketing Forum 2011
February 2-4, 2011

ONLINE SEMINARS
Fireside Chat: Hot Tips about Digital Marketing from DMF
12/16/2010 with Ann Handley

How to be a Social Media Strategist, Not the Social Help Desk
1/27/2011 with Jeremiah Owyang

Recent Job Postings

Marketing Project Manager
ScanSource, Inc.

Academic Director, Marketing
University of Maryland University College

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