Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

MarketingProfs Makeover: Optimizing Content for SEO

Heather Lloyd-Martin
Valerie Witt
Thu., Dec. 9, 2010, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Have you been tasked with writing SEO content and you're not sure what that means, what to do or how to start? Although the mantra "content is king" is familiar to marketers, understanding how to blend search engine optimization principles with sales copy, articles and product copy can seem overwhelming.

Now, you can learn how to get your SEO copywriting groove on. Join us for this exciting and fast-paced seminar where you'll learn best practices for writing SEO content that will achieve higher rankings in the engines. Plus, you'll witness several live website reviews (your site could be one of them—see below!) where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site.

This session is a mix of how-to and hands-on tactics, providing participants real-world examples and actionable tips. The first part of the presentation will address SEO content development best practices, key phrase research techniques and setting an editorial strategy. Then, Heather will review several websites and make suggestions for changes that can have an immediate impact. We'll have plenty of time for Q&A.


Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy. For over 12 years, Heather's firm, SuccessWorks, has been training corporate in-house SEO copywriters and creating revenue-driving website content campaigns. Freelance online writers and small business owners consider her book, Successful Search Engine Copywriting, as their "go-to" resource for everything SEO copywriting. Today, Heather serves on the board of American Writers and Artists, Inc., is an advisory board member of SEMpdx and serves on the PubCon conference advisory board. She is the immediate past chair of the Direct Marketing Association's Search Engine Marketing Council. In 2010, SuccessWorks launched the SEO Copywriting Certification training, the only Certification program for in-house and freelance SEO copywriters. Follow her on Twitter @heatherlloyd

Who Should Attend?

Anyone tasked with writing for search engine optimization or developing marketing content to draw in more customers.

What Will You Learn?

  • Important SEO copywriting considerations for Google Instant.
  • The best ways to easily research keyphrases.
  • How to create content for the entire buy cycle.
  • SEO content optimization tips with immediate impact, plus longer-term SEO content strategies.

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!