MarketingProfs University: Content Rules! How to Create the Right Kind of Content
- Ann Handley, C.C. Chapman
- Ann Handley
- Fri., Dec. 3, 2010, 12pm ET (9am PT)
- 60 minutes
Your brand is a publisher now. That's a frightening notion, perhaps, but it's also a tremendous opportunity.
It's not just an option to create awesome online content—it's imperative for your business to thrive. Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. Results: you'll see them reflected in your bottom line.
Find out why content matters and why it's right for your company. Get started with this special, FREE seminar featuring our very own Ann Handley and Digital Dads' C.C. Chapman, co-authors of the brand-new book Content Rules. Ann and C.C. will break down: What does it mean to create content that's "compelling"? And how can you do it consistently? How can you be heard above the noise? It's hard work, right?
Plus, this session kicks off the new MarketingProfs University Content Marketing Crash Course—an in-depth training program featuring close to a dozen hours of instruction across 17 on-demand classes taught by an impressive array of content marketing experts. You'll get a grand welcome to what this whole content marketing business is all about.
Content is king! Content rules!
Ann Handley heads up all of the content at MarketingProfs. She's a 13-year veteran of creating and managing digital content to build relationships for organizations and individuals, and the co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, Late 2010). Previously, Ann was the co-founder of ClickZ.com, one of the first sources of interactive marketing news and commentary. Prior to that, she spent 12 years as a business editor and writer for both local and national trade and consumer publications, including the Boston Globe.
C.C. Chapman is the founder of Digital Dads, the creator and host of the "Managing the Gray" podcast, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, Late 2010). He has extensive knowledge of the online space and is a sought after speaker on social media and community building. As a Creative Director at Campfire, C.C. works with clients including Discovery Channel, American Eagle Outfitters, HBO, and Verizon FiOS to develop compelling marketing programs that deliver results.
Who Should Attend?
This PRO seminar is for any marketer interested in the subject—but especially those who want to learn about MarketingProfs University. Participants will experience one class from a larger course. Come see what MPU is all about.
What Will You Learn?
- The notion of your brand as a publisher (it's not as scary as it sounds!)
- Why you need to generate content starting right now
- How to define the goals of your strategy, tactics, and "rules" you use to empower your brand
- Ideas for creating content that arouses passion for your products or services
About MarketingProfs University
"Content Rules! How to Create the Right Kind of Stuff to Engage Customers and Ignite Your Business" is the first session of our new MarketingProfs University Content Marketing Crash Course. This in-depth program features close to a dozen hours of instruction across 17 classes taught by an impressive array of content marketing experts. Like David Meerman Scott, Brian Solis, Joe Pulizzi, and lots more. The classes are all online and a practical mix of strategies, tactics, and case studies, plus live Q&A. Creating a content blueprint, getting the most from your content, creating killer webinars, taking your content mobile—we're covering content marketing and development, A to Z.
Plus, we’re throwing in some freebies, like the latest content marketing research and a copy of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, November 2010).
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.