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This Week's Marketing How-To

Six Keys to Writing a Great Case Study

By Doug Stern . The best case studies recognize that we all connect on a primal level with anything that begins with "Once upon a time" and ends with "...and they lived happily ever after." Get the full story >

What Works in Marketing!

How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awareness

Company: GotVMail Communications, LLC
Location: Needham, MA
Industry: Telecommunications, B2B
Get the full story >
This Week's Top Articles

Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary Vaynerchuk
By Mack Collier. There's probably no better case study on how a business leverages social media to connect with customers than Gary Vaynerchuk's Wine Library. Get the full story >

Has Your Telephone Become Your Sales Prevention System?
By Todd Miechiels. Is your company guilty of throwing dollars at campaigns to increase Web traffic, only to turn around and squander sales opportunities due to poor telephone and email handling? Get the full story >

Direct-to-Consumer PR Reflects Power of Do-It-Yourself
By Gail Martin. Any PR strategy focused solely on media gatekeepers is missing a large piece of the market. Get the full story >

Every Blue Ocean Will Eventually Turn Red; Create an Unfair Advantage Instead
By Dr. Dan Herman . In their book, professors W. Chan Kim and Renée Mauborgne claim that competition can be rendered irrelevant. Get the full story >

MarketingProfs Online Seminars

Direct-to-Consumer PR
September 11

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A Note to Readers
from Ann Handley
Chief Content Officer

Back to Business

Last week, I wrote this note from southern Maine, where I was squeezing every last drop out of August. A few exacting readers took me to task for calling last week "last, lazy week of summer."

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Okay, okay... I'm crying Uncle. I know that summer doesn't officially end until later this month. But at least for me, September always signals the start of fall, even if that start isn't official.

And today, it does feel like it's time to place our noses on the grindstone, and get back to work. So how about kicking off your fall by signing up to attend the MarketingProfs Digital Marketing Mixer?

The event, scheduled for this October in Scottsdale, AZ, promises to deliver a solid grounding in the Big Three of digital marketing: Email, Search, and Social Media. No more wasted budgets, no more stabbing in the dark, no more trying to figure out what channels work best for you, at your company.

Now doesn't that sound like an invigorating way to begin the fall? Get more information or sign up here.

p.s. This is pretty exciting news, and the thanks should go to you: the MarketingProfs iPhone application, launched August 20, is the fifth most popular app in the Business section of the iPhone app store. More than 4,000 of you have downloaded during the last week of August. Thank you!

And if you have an iPhone and aren't reading some of our content on your iPhone yet, what are you waiting for? Download it here.

Upcoming Events

CONFERENCES
MarketingProfs Digital Marketing Mixer
October 22-23, 2008

ONLINE SEMINARS
Creating a Customer-Centric, Measurable Marketing Plan
September 25 with Laura Patterson

Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up Business
October 2 with Michael A. Brown

Recent Job Postings

Sr Marketing Programs Manager
Lyris, Tech

Contributing Writer
Patron Technology

Director of Marketing and Brand Strategy
International Franchise Association

Director Marketing
Zycus Inc

Project Manager, Website Content
Harley-Davidson Motor Company

Find and Post Jobs >

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