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Closing Out Digital Marketing World and Our Summer Series
Let's have a show of hands: Who attended last week's virtual Digital Marketing World? I know a lot of you did, and thanks for coming. It was an amazing event (and don't worry if you missed it—the whole thing is still available on demand). One of my favorite sessions was the keynote with Tina Brown. Tina isn't a marketer, of course. She's an editor, publisher, and writer. But her experience matching the message to the audience (and her advice on how to grow an audience's engagement with you and your message) is directly relevant to marketing today. That's especially true as more and more organizations are relying on content to attract and retain customers, which narrows that gap between what Tina does and what you do. I encourage you to check it out—especially the latter half of her video talk and the Q&A at the end, when she really gets to the meat of the issue. And speaking of dynamic women, be sure to check out Sandy Carter's online seminar this Wednesday, September 23rd, at noon Eastern. Sandy's session, Social Media in the B2B Universe: What's Working Now, caps our Social Media Summer Series, a nine-seminar series that explains how to effectively and efficiently integrate social media into your marketing mix. It's kind of like Social Media Marketing training-in-a-box. If you missed any of the sessions, or want to go through them again, the whole thing is available on demand, too, for our Premium members. PS: By the time you read this, I'll be in Los Angeles, poolside, sipping an umbrella-garnished fruity drink out of a curvy glass. Ha. I wish. Actually, I'll be meeting with the MarketingProfs management team (still fun, but not so relaxing). If you'll be in LA (actually, Santa Monica), too, why don't you stop by the Bodega in Santa Monica Wednesday after work for a glass of wine, and to say hi?
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