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B2B Marketing Events

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AI for Every Funnel Stage: From Content to Conversions

September 17, 2025 — 12:00 PM ET

Align AI with your marketing funnel. Andy Crestodina reveals how AI can optimize your marketing, from inbound content to lead nurturing. You'll use AI to find gaps you hadn't noticed before, and measure your campaign performance for AI-powered insights.

How Marketing Teams Are Scaling Using AI + Video

September 18, 2025 — 2:00 PM ET

AI is showing up in every aspect of marketing, from content creation and design to distribution and measurement. But most teams are still figuring out how to make it useful day-to-day. Join us for an open conversation about how leading brands are rethinking their go-to-market motions using AI, video, and intelligent content workflows. Sponsored by Goldcast.

Mindfulness for Marketers

September 19, 2025 — 3:00 PM ET

Join us for September's four-week live cohort. Learn how mindfulness can help you develop a healthier relationship with your thoughts and emotions.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Ann Tarasewicz | Article

Adtech's Publisher-First Era: How SSPs Must Adapt to Survive

September 11, 2025

Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more.

Kim Lawton | Article

Why B2B Brands Should Stop Selling—and Start Teaching

September 10, 2025

B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide. Read more.

Ibrahim Hasanov | Article

How Marketers Can Avoid AI-Powered Communication Mistakes

September 9, 2025

B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity. Read more.

Joycelyn David | Article

Why Every Marketing Team Needs Cultural Intelligence and a Multicultural Mindset

September 4, 2025

Explore how a multicultural marketing mindset and cultural intelligence can drive business growth, helping brands connect authentically in an interconnected, borderless marketplace. In the process, you'll be future-proofing your career. Read more.

Martha Bitar | Article

Email Marketing Reliability vs. Social Media Uncertainty

September 3, 2025

As social platforms grow unstable, brands risk revenue and reach. Email marketing offers ROI, ownership, and long-term growth security. Explore practical steps to strengthen your audience connection. Read more.

Georgia Harris | Article

The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing

August 28, 2025

Hidden buyers hold major influence in B2B purchase decisions. Learn how PR, content, and branding can build trust and secure their approval. Read more.

Andrew Smith | Article

Dear Clients, AI Is Smart, But It's Not an Agency

August 27, 2025

Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.

Dipesh Jain | Article

Five Trends Changing Marketing Today

August 26, 2025

Discover five marketing shifts transforming how teams connect with customers—from AI use to first-party data and authentic voices. See how leading marketers adapt. Read more.

Edward Segal | Article

The 10Cs of Crisis Communication: A Framework

August 21, 2025

Discover the 10Cs of crisis communication, a proven framework of best-practices to help you and your leadership team address crises with clarity, empathy, and authority. Read more.

Pierre Raymond | Article

The Marketer's Guide to Making a Bulletproof Business Case for Campaigns to Gain Finance and C-Suite Approval

August 20, 2025

Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility. Read more.

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Email Marketing Friday Forum

October 10, 2025 — 11:30 AM ET

What's working now in email marketing? What successes can you repeat? And how can you land more emails in recipients' inboxes? Get the answers and more at our Email Marketing Friday Forum. Three email marketing experts give you their best tips and tactics to boost your email marketing performance. Sponsored by ZeroBounce.

Marketing Planning Friday Forum

September 12, 2025 — 11:30 AM ET

Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for next year. Join us at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.