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In this issue
1. How-To: Event Marketing Effectiveness: Three Factors to Consider Before Investing in Events
2. On-Demand Seminar: How to Add Live Streaming Video to Your Marketing Mix
3. Survey Says: 2018 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions
4. #SocialSkim: Facebook Tests Résumé Feature; New LinkedIn Video Ads: 10 Stories This Week
5. Infographic: 10 Ways to Ruin an Email Campaign
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How-To
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Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event
By Prerna Katyal
This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential. Read More
Multimedia
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On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix
In this Teach Me How seminar, you'll learn how to use livestreaming video to connect with your community; the pros and cons of choosing a streaming app over traditional video, webinars, and podcasts; and how brands across several industries have had success with livestreaming. Read More
Survey Says
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2018 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions
By Ayaz Nanji
The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2018, according to recent research from The Creative Group. Read More
Quick Take
#SocialSkim: Facebook Tests Résumé Feature; New LinkedIn Video Ads: 10 Stories This Week
By Christian Neri
Facebook tests full-fledged résumé feature, acquires feel-good social media app tbh; LinkedIn's new mobile video ads (also, its Website Demographics); Vine founder's addictive new social trivia app; Facebook's food-delivery ordering; 8 great ways to improve your Instagram Stories... Read More
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At-A-Glance
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10 Ways to Ruin an Email Campaign [Infographic]
By Laura Forer
Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of 10 things to avoid in your email campaigns. Read More

event calendar

Nov 10
 Virtual Conference—Content Marketing | Feed Your Content Beast a Better Diet
Nov 16
 Teach Me How—How to Build an Email Nurturing Campaign That Converts

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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