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In This Issue
+ Survey Says: The Top 10 Marketing Charts & Research Articles of 2010
+ PRO: Take 10—What Your Competition is Worried (and Excited) About
+ How-To: Six Ways to Keep Your Brand's Voice When Using Freelancers
+ Quick Take: Three Unusual Places Your Keywords Should Go
+ My View: Ask Yourself Three Questions Before Planning Your Website
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Advertisement  SiriusDecisions states that 50 percent of B2B companies will deploy marketing automation solutions by 2015. This white paper provides advice on how to avoid the #1 mistake made when evaluating this technology: settling for a lead management solution that's "good enough". Download Now!
How-To Six Ways to Maintain Your Brand's Voice While Using Freelancers
By Amanda Maksymiw
Do you use freelancers to keep up with the online content boom, despite your fear of compromising your brand? Here are six simple steps to keeping freelancers in line with your brand's identity. Read More
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PRO Take 10: Discover What Your Competition is Worried (and Excited) About
In just 10 minutes, competitive intelligence expert Scott Swigart explains how to use the web to easily uncover your competition's strengths, weaknesses, product and acquisition strategies, and more. Read More
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networkingówe've put together a show you shouldn't miss, no matter your level or target audience. Learn More.
Survey Says
A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010
Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles. Read More
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Quick Take
Three Unusual Places Your Keywords Should Go
You've undoubtedly optimized your site and marketing materials for top keywords, but using optimized messaging across all of your company's content can help establish your identity. Consider these three tips for using unorthodox yet effective keyword placement. Read More
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My View Three Questions to Ask When Planning Your Website
By Helena Bouchez
Planning a website is hard to do, but most people miss the mark by jumping right into "doing" before giving enough attention to the planning process. The next time you start a Web project, start by asking yourself three simple, but important, questions. Read More
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@AmberCadabra Social business isn't just about how to get *there*, but where we are now, and why it matters: https:////bit.ly/feZpsS
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Forum Today's Question
By mhowell Posted 1/07 at 5:07 pm EST
Our company's webinars are getting worse and worse traction as time goes on. Are webinars still effective? What are some best practices? Go To Question
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Jan 13 / PRO Seminar—57 Ways to Connect With Customers featuring Seth Godin
Jan 14 / #ProfsChat—Email as Conversational Glue Twitter chat with @StephanieSAM, noon-1pm ET
Jan 20 / PRO Seminar—Growing Your Fan Base on Facebook featuring Ekaterina Walter
Jan 21 / #ProfsChat—SEO and Social Media Twitter chat with @JanetDMiller, noon-1pm ET
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference