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MarketingProfs
Jan 13, 2016 Vol. 15, No. 8
In this issue
1. How-To: Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips
2. Podcast: Insights From Ford on Influencer Marketing, Content & More: J T. Ramsay
3.  PRO  How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
4. Video: Marketing Automation 101
5. My View: Why Marketing Agencies Will Operate Like Special Ops in 2016
6. Survey Says: Is Amazon Better Than Traditional Retailers at Personalization?
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How-To
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Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips
By Pam Atkinson
Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making them care is relevance. Read More
Video
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Marketing Video: Marketing Automation 101
By Malinda Wilkinson
Marketing automation delivers results. So why do just 5-10% companies under $500 million in revenue use it? The most likely culprit is fear of the unknown. Here's an overview of what marketing automation is and how you could benefit from it. Read More
Podcast
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Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more. Read More
FOR  PRO  Members
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How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More
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Advertisement  Join us on February 12 for our Content Marketing Virtual Conference to learn how to be a bigger, bolder, smarter content marketer. Register today.
 
Survey Says
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Is Amazon Better Than Traditional Retailers at Personalization?
By Ayaz Nanji
Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, according to a recent report from Swirl. Read More
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My View
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Why Marketing Agencies Will Operate Like Special Ops in 2016
By Matt Goddard
This year, expect winning agencies to organize like military Special Operations teams—small, nimble groups that operate under a single banner—and integrate brand strategy, demand generation, and marketing technology into one cohesive unit. Read More

event calendar

Jan 5
FREE Seminar—Marketing Automation in 2016
Jan 8
Virtual Conference—Top Trends for 2016 | 3 online sessions FREE!
Jan 14
PRO Seminar—Algorhythm—The Pulse and Future of Brands with Mitch Joel
Jan 21
PRO Seminar—Inspire Change Through Stories and Symbols with Nancy Duarte
Mar 10
MarketingProfs University—Marketing Project Management Essentials

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