There is no denying that marketing automation delivers results: a 10% increase in marketing contribution to pipeline, a 20% increase in generated sales opportunities for nurtured leads versus non-nurtured leads, and converting 53% more leads to Marketing-qualified leads.
The most common reasons given for reluctance to adopt marketing automation range from lack of time or budget to the inability to get executive approval.
One less-talked-about objection, however, is the most likely culprit: fear of the unknown. The biggest hesitation comes from those who have not used marketing automation before. For those unfamiliar with the technology, it can be scary to make the decision to invest in it. No one wants to screw up, or look dumb by not being able to use all the bells and whistles.
However, there are numerous resources for studying up on marketing automation. This video from Salesfusion's Marketing Minutes Video Series provides an overview of what marketing automation is, also outlining how to determine whether a business could benefit from a marketing automation solution.
Continue reading "Marketing Video: Marketing Automation 101" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- These Three Experiential Tactics Lead to Better B2B Virtual Events
- Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021
- CMO Predictions for 2021 [Infographic]
- MarketingProfs' Top 10 B2B Marketing Trends and Predictions for 2021
- How to Use Buyer Personas to Understand Your Customers in a Post-COVID World