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In This Issue
+ How-To: Seven Ways to Gain PR Campaign Momentum 
+ PRO: Growing Your Fan Base and Engaging Effectively on Facebook 
+ Survey Says: Mobile Ad Campaigns Still Beating Online
+ Quick Take: Hot New Tools to Provide Hot New Blog Content
+ My View: What Your Website's Error Page Says About Your Company 
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networkingówe've put together a show you shouldn't miss, no matter your level or target audience. Learn More.
How-To Seven Ways to Gain PR Campaign Momentum
By Ford Kanzler
Gaining PR campaign momentum can seem impossible without the availability of your client contacts or the participation of the management team. Learn seven ways to overcome these challenges, and watch your PR campaign soar. Read More
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PRO Growing Your Fan Base and Engaging Effectively on Facebook
Join us Thursday, January 20 for an in-depth discussion with Social Media Strategist Ekaterina Walter of Intel and learn actionable tips to boost your engagement and grow your fans organically. Read More
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Advertisement  Drive more demand and more customers at Digital Marketing World: Demand Generation (Feb 11, 11:30am - 4:30pm ET). The free virtual conference includes sessions on integrated demand gen, benchmarking, and sales and marketing alignment, plus networking and advice from leading vendors. Register.
Survey Says
Mobile Ad Campaigns Still Beating Online
Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase intent. Read More
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Quick Take
Hot New Tools to Provide Hot New Blog Content
Expert blogging demands research, time, community management, consistent cross-marketingóand it could take years to gain an audience. Can't be a devoted blogger? Be a dedicated curator with these hot tools, and keep your audience coming back for more. Read More
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My View What Your Website's Error Page Says About Your Company
While browsing a website this week, I clicked on a link that seemed interesting, but the page was no longer valid. Now, not only was I disappointed that I couldn't see what I clicked on, but I was also a little insulted and put off by the site's error page. Read More
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@PaulDunay Do You Have the Skills to Be a B2B Social Media Marketer? https:////tinyurl.com/46k785e
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Forum Today's Question
By Scott Posted 1/14 at 7:03 am EST
How do you build a successful link strategy and move up the listings on Google? Go To Question
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Jan 20 / PRO Seminar—Growing Your Fan Base on Facebook featuring Ekaterina Walter
Jan 21 / #ProfsChat—SEO and Social Media Twitter chat with @JanetDMiller, noon-1pm ET
Jan 27 / PRO Seminar—How to Be a Social Media Strategist featuring Jeremiah Owyang
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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