MarketingProfs Today: Compete With Low-Price Competitors | AI in B2B Marketing

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In this issue

1.	How-To: Five Ways to Compete Against Low-Price Competitors
2.	PRO Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
3.	Survey Says: Will Artificial Intelligence Have a Major Impact on B2B Marketing?
4.	Infographic: Writing Showdown: Early Birds vs. Night Owls

PRO's virtual library of training, best practices, trends, and other current content for industry professionals of all shapes and sizes helps marketers like you scale heights on topics ranging from writing to SEO (and everything in between). Bonus: Save 30% this month only with code GOPRO17.

How-To

Five Ways to Compete Against Low-Price Competitors

By Laura Patterson

All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete? Read More

FOR PRO Members

Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action

In just 10 minutes, you'll learn which key questions you need to answer, how to measure your results, and what ethical issues you'll confront in WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park. Read More

By upgrading to PRO membership, you'll receive unlimited access to a virtual library of training, best practices, trends, and other relevant content for industry professionals of all shapes and sizes. Bonus: save 30% this month only with code GOPRO17!

Survey Says

Will Artificial Intelligence Have a Major Impact on B2B Marketing?

By Ayaz Nanji

B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five years, but most say they still do not have a firm understanding of the technology, according to recent research from Demandbase. Read More

AT-A-GLANCE

Writing Showdown: Early Birds vs. Night Owls [Infographic]

By Laura Forer

Early birds are less prone to make writing and typing errors than their late-night counterparts. How much more accurate are they? Find out here. Read More

event calendar

Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Jan 24	FREE Seminar—Top 10 Advocacy and Referral Strategies for 2017
Jan 31	FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
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Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

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