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Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action

Mack Collier
Fri, Dec 16, 2016
10 minutes

You're embarking on your first word-of-mouth marketing (WOMM) campaign, and have already learned the three steps to starting your campaign. Now it's time to get it off the ground by understanding the execution, goals, and ethics behind WOMM.

In just 10 minutes, you'll learn the key questions you need to answer, how to measure your results, and the ethical issues behind WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park every time.

If you haven't yet, be sure to listen to part one, where you'll learn the critical first steps to setting up your WOMM campaign >


Mack Collier is a social media strategist based in Alabama. He helps companies build programs and initiatives that let them better connect with their customers and advocates. His podcast, The Fan-Damn-Tastic Marketing Show, discusses ways that brands can turn customers into fans. He is also the author of Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans.

Who Should Attend?

Anyone interested in executing and measuring a word-of-mouth marketing campaign.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Identify the factors to consider before implementing a campaign
  • Determine the necessary KPIs for evaluating success
  • Understand potential ethical issues and how to avoid them

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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