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Wednesday, January 18, 2023

📋 Table of Contents

1. Martech 2023: Three Trends to Expect

2. Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

3. Have an Eye on That Master Class? MarketingProfs membership offer

4. What Keeps Senior Marketers Up at Night?

5. Personalization: The Key to Delivering ROI in 2023 sponsored webinar

6. Wake Up, Early Bird! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Martech 2023: Three Trends to Expect
Martech 2023: Three Trends to Expect
In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article. »
Adapt to Tech Buyer Preferences With This GTM Playbook for 2023
Did you know almost all B2B technology buyers prefer a self-serve journey? In 2023, say goodbye to gatekeeping and hello to transparency with a new playbook. Discover shifts in buyer behavior so you can gain a competitive edge. Get the playbook now. »
Your First New Content Marketing Tool for 2023 Should Be Your Sales Team
Your First New Content Marketing Tool for 2023 Should Be Your Sales Team
Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts. »
MarketingProfs membership offer
Have an Eye on That Master Class?
If you've had your eye on the Email Marketing Master Class, SEO Master Class, Demand Gen, GA4, or any of the growing list of deep-dive Master Classes and hands-on Working Webinar Series that'll give you the edge you need—now's your chance! Upgrade to PRO for 53% off and get instant access to the expertise that'll make 2023 the best year of your career. Use promo code NEWYOU to save 53% on PRO or 60% on PRO Teams! »
What Keeps Senior Marketers Up at Night?
What Keeps Senior Marketers Up at Night?
Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research. Check out the study findings. »
sponsored webinar
Personalization: The Key to Delivering ROI in 2023
If your job involves capturing the attention of buyers and decision-makers, you don't want to miss this webinar! Discover how to make a lasting impression so when decision time comes, buyers will remember you—helping you drive results and deliver ROI. »
Wake Up, Early Bird!
MarketingProfs B2B Forum
Energize yourself with breakfast in Boston! Join the B2B community, learn what's working now, and get inspired at B2B Forum, Oct 4-6. With two days of educational sessions and an optional day of workshops, it's the most actionable marketing conference on the planet. Don't wait—save money with Early Bird tickets, on sale now!
Get your Early Bird tickets
Profs Picks
If you've been keeping up with B2B tech buyer expectations, you know that buyers now expect a completely self-serve experience. They don't want you breathing over their shoulder; they want to do research on their own, find product information up front, and then validate it with customer proof. What does that mean for tech providers and marketers? You can find out in the TrustRadius What's In & What's Out: A GTM Playbook for 2023. You'll discover how to engage buyers efficiently and drive business growth by cutting through the digital noise. The playbook includes sections on how to shift vendor marketing and sales teams toward buyer enablement, how to focus on brand differentiation with customer voice, why you need to invest in buyer intelligence, and a whole lot more! It's time: 2023 is your year. Adapt and gain a competitive edge in your marketplace now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Scaleflex Chooses Akeneo as Its First PIM Partner and Offers Built-In DAM Application to Accelerate E-Commerce Brands' Content-to-Market PR Newswire
Lucidworks and Google Cloud Expand Partnership to Enhance the Entire Retail Commerce Journey MarTech Series
Quala Selects PhaseZero to Modernize Its Digital Customer Experience Yahoo Finance
Dutch B2B Payments Firm Sprinque Raises $6.5M PYMNTS
Oracle Aids SymphonyAI to Deliver IT Solutions on Cloud Nasdaq
OneView Commerce and Anker Deliver Ultra Lightweight, Modern Self-Checkout PR Newswire
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