Senior marketers say demands for ROI, work-from-home issues, and the macroeconomic concerns are among the many work worries that keep them up at night, according to recent research from Brand Keys.

The report was based on data from a survey conducted in 2022 among 463 CMOs and brand managers.

Some 99% of respondents cite ROI as a problem area that keeps them up at night, 98% cite work-from-home/remote/return-to-office issues, and 97% cite concerns about inflation and/or a recession.

What keeps surveyed senior marketers up at night

Work-from-home/remote/return-to-office issues and inflation and/or a recession are the top two new/rising areas senior marketers say they worry about. 

New bad dreams for brands survey results

 

About the research: The report was based on data from a survey conducted in 2022 among 463 CMOs and brand managers.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji