A recent LinkedIn B2B Institute study found that there are no special rules for B2B marketing. B2B marketers could not ignore emotion, communicate largely about product details, or de-prioritize brand marketing to focus on lead targets. In fact, the study revealed that when B2B marketers focused their campaigns solely on the bottom half of the funnel, they undermined the company's long-term profitability and growth—and they made their activation marketing less effective and efficient.
What if you had a partner who could go beyond logos and brand guides to:
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MarketingProfs DNA (Defensible Net Advantage) Branding helps you create a strategic plan for your brand, an execution map and alignment between the strongest brand voices in your company—marketing and sales.
Build or rebuild your brand with a proven framework. We help you create a distinct strategy based on your story and your brand promise.
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Nick Westergaard is a strategist, speaker, author, and educator and founder of Brand Driven Digital. He's spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama's Jobs Council. As a lecturer at the University of Iowa's Tippie College of Business, he teaches students and professionals how to craft standout presentations that drive action. Nick is the author of Brand Now and Get Scrappy, a contributor to the Harvard Business Review, and a TEDx speaker coach.
He is a go-to source for the press including US News & World Report, Entrepreneur, Forbes, Mashable, and more. As host of the popular On Brand podcast, Nick has interviewed leaders like Seth Godin and Guy Kawasaki as well as brand builders from companies like Adobe, Ben & Jerry's, Maker's Mark, Salesforce, and Whole Foods.
An in-demand keynote speaker at conferences throughout the world, his work helps those struggling to stand out in our crowded, distracted world.
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