B2B Brand Consulting
It's Time to Stand Out in a Distracted World.

You cannot afford to ignore your brand.

A recent LinkedIn B2B Institute study found that there are no special rules for B2B marketing. B2B marketers could not ignore emotion, communicate largely about product details, or de-prioritize brand marketing to focus on lead targets. In fact, the study revealed that when B2B marketers focused their campaigns solely on the bottom half of the funnel, they undermined the company's long-term profitability and growth—and they made their activation marketing less effective and efficient.

What if you had a partner who could go beyond logos and brand guides to:

  • Unlock your Brand Blueprint
  • Create your Marketing Action Plan (MAP)
  • Get your marketing and sales teams aligned with a Brand Storytelling Workshop

With MarketingProfs DNA | Branding, you can.

Stop Wasting Effort and Budget

MarketingProfs DNA (Defensible Net Advantage) Branding helps you create a strategic plan for your brand, an execution map and alignment between the strongest brand voices in your company—marketing and sales.

Stand Out in a Distracted World

Build or rebuild your brand with a proven framework. We help you create a distinct strategy based on your story and your brand promise.

Work Smarter

Accomplish your objectives with smarter digital marketing. Learn how to diagnose, define execution and measure your impact.

Align Your Pipeline Team

Blend your story and behavioral psychology to ensure that your marketing and sales teams become storytellers across every touchpoint.

MarketingProfs DNA | Branding

Brand Blueprint

If you're a marketer who needs to brand (or re-brand):
As outlined in Nick Westergaard's book Brand Now, we work with you to apply our strategic framework in order to develop a brand that embraces the seven dynamics critical in standing out in today's distracted digital world—meaning, structure, story, content, community, clarity, and experience.

What you're buying:

  • Two workshops and one Brand Blueprint report and meeting
  • A brand guide
  • Logo work
  • Three design templates
  • Campaign and media recommendations

Marketing Action Plan (MAP)

If you're a marketer who needs more from your digital marketing:
This foundational work is designed to help you accomplish your organizational objectives through smarter digital marketing. We start diagnostically and prescribe specific marketing strategies, tactics, implementation guidelines, and success metrics to help you achieve your desired results.

What you're buying:

  • Two workshops
  • A Marketing Action Plan (MAP)
  • A MAP report
  • A 30-day check-in call

Brand Storytelling Workshop

If you're a marketer who wants marketing and sales to tell the same story
Storytelling the THE single best tool companies can use today to stand out from the crowd. This full-day workshop (virtual or in-person) dives into the heart of brand storytelling, shares common pitfalls and works with your pipeline generating teams to teach them how to apply a consistent story to various touchpoints along your customer journey.

What you're buying:

  • A full-day workshop (virtual or in-person)
  • A story sketch
  • Your brand story book
Nick Westergaard

About Our Practice Lead

Nick Westergaard is a strategist, speaker, author, and educator and founder of Brand Driven Digital. He's spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama's Jobs Council. As a lecturer at the University of Iowa's Tippie College of Business, he teaches students and professionals how to craft standout presentations that drive action. Nick is the author of Brand Now and Get Scrappy, a contributor to the Harvard Business Review, and a TEDx speaker coach.

He is a go-to source for the press including US News & World Report, Entrepreneur, Forbes, Mashable, and more. As host of the popular On Brand podcast, Nick has interviewed leaders like Seth Godin and Guy Kawasaki as well as brand builders from companies like Adobe, Ben & Jerry's, Maker's Mark, Salesforce, and Whole Foods.

An in-demand keynote speaker at conferences throughout the world, his work helps those struggling to stand out in our crowded, distracted world.

Get the Answers to Your Most Pressing Questions

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