There is no debate that analytics give marketers insight into efficiency and spending in ways that they could not see in the past. However, according to Marketing Evolution, even now only slightly better than half of all marketers are using analytics. They go on to share that even in organizations that are doing some measurement, 35 percent of marketers cannot demonstrate the impact of spend on company performance.
What if you could interpret your data to reveal:
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MarketingProfs DNA (Defensible Net Advantage) Analytics can set up your analytics foundation and then answer your complex questions around effectiveness. We can even predict the future.
Google Analytics 4 is coming and boy is it different. Get set up with a solid foundation for measuring success today and tomorrow.
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Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is a recognized thought leader, best-selling author, keynote speaker, four-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald's, and many others.
Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
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