MarketingProfs DNA | Analytics
From foundational setup to complex data questions, harness the power of your marketing efforts. Get unstuck.

Analytics that answer what works now and what will work next.

There is no debate that analytics give marketers insight into efficiency and spending in ways that they could not see in the past. However, according to Marketing Evolution, even now only slightly better than half of all marketers are using analytics. They go on to share that even in organizations that are doing some measurement, 35 percent of marketers cannot demonstrate the impact of spend on company performance.

What if you could interpret your data to reveal:

  • The channels most worth your time and effort
  • Your most valuable webpages
  • What topics will be trending in the future

With MarketingProfs DNA I Analytics, you can.

Stop Wasting Effort and Budget

MarketingProfs DNA (Defensible Net Advantage) Analytics can set up your analytics foundation and then answer your complex questions around effectiveness. We can even predict the future.

Set a Solid Foundation

Google Analytics 4 is coming and boy is it different. Get set up with a solid foundation for measuring success today and tomorrow.

Understand What's Working

Google Analytics can only take you so far. We can help you understand what channels are most effective and your common customer journeys.

Predict the Future

Using a combination of research and AI, we can forecast what keywords will be trending in the future. Empower your content marketing efforts.

MarketingProfs DNA | Analytics

If you're a marketer who needs an analytics foundation:
Google Analytics 4 is coming, and it will change how you gather and understand data. If you're not happy, confident and secure with your current Google Analytics reporting, we can help you address this.

Project duration: 3 months

What you're buying:

  • Google Analytics 3 and 4 account set-up and data collection for up to 3 properties
  • A Google Tag Manager account operating at peak efficiency
  • A Google Data Studio 1-page dashboard summarizing your key metrics
  • One hour of training (a video walk through and Q&A live call)

If you're a marketer who needs to impress the C-suite:
Go beyond dashboards to truly understand the effectiveness of your Digital Customer Journey. Know what efforts are working and what valuable pages drive your conversions and conversations.

Project duration: 6 months*

What you're buying:

  • A Google Analytics 3 and 4 audit (1 property)
  • Your most valuable channels (an attribution model based on your goals)
  • A Google Data Studio 1-page dashboard summarizing your key metrics
  • One hour of training (a video walk through and Q&A live call)
  • Optional: Your Most Valuable Pages (an attribution model based on your goals)

*Available as a multi-year subscription with recurring reporting

If you're a marketer who wants to streamline your content efforts
Marketers are writing and optimizing a lot of content, and we only have so much time in the day. Predictive analytics can help streamline your efforts. Using a powerful blend of human insight and artificial intelligence, we can pinpoint what keywords will be trending in the future order to make the most out of your content creation, optimization, SEO and advertising efforts.

Project duration: 6 months*

What you're buying:

  • Content forecasts, ad forecasts, social media forecasts, and SEO forecasts

*Available as a multi-year subscription with recurring reporting

Christopher S. Penn

About Our Practice Lead

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is a recognized thought leader, best-selling author, keynote speaker, four-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald's, and many others.

Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Get the Answers to Your Most Pressing Questions

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