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In This Issue
+ How-To: Why Engagement Metrics Should Guide Your Messaging 
+ PRO: Improve Your Facebook Marketing 
+ Survey Says: Brands Don't Use Social Media Effectively 
+ Quick Take: Customers Listen, Tell Them What You Want
+ My View: Six Reasons Why Right-Brainers Will Rule the Future 
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How-To Why You Should Use Engagement Metrics to Guide Your Messaging
By Jay Krall
The number of Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many are receiving your message. But a new breed of engagement metrics can give you that answer, and help mold your messaging to generate the highest levels of engagement. Read More
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PRO Improve Your Facebook Marketing
Discover how 21 companies are using Facebook's tools, ads, applications, and Fan Pages to achieve extraordinary results. Read More
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Advertisement  Drive more demand and more customers at Digital Marketing World: Demand Generation (Feb 11, 11:30am - 4:30pm ET). The free virtual conference includes sessions on integrated demand gen, benchmarking, and sales and marketing alignment, plus networking and advice from leading vendors. Register.
Survey Says
Brands Don't Use Social Media Effectively
Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively. Read More
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Quick Take
Customers Listen, Tell Them What You Want
If you tell your customers what you want them to do, they will probably follow your instructions. People are naturally inclined to follow rules because they want to dodge mistakes. Tell your customers what to do—just make sure it leads to an experience they'll enjoy. Read More
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My View Six Reasons Why Right-Brainers Will Rule the Future
By Elaine Fogel
Daniel H. Pink wrote a bestseller about right-brainers dominating the future. When I caught up with him at a tradeshow—I asked him how right-brain approaches would affect marketers in light of new media. Read More
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@Junta42 Check out the digital edition of the premier issue of Chief Content Officer thanks to @Nxtbook & @Dlvrit https:////bit.ly/eS0kxd #cmi
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Forum Today's Question
By brad Posted 1/18 at 8:35 am EST
What are the search/SEO benefits of video blogging compared to non-video blogging? Which would you prefer to see on a business blog? Go To Question
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Jan 20 / PRO Seminar—Growing Your Fan Base on Facebook featuring Ekaterina Walter
Jan 21 / #ProfsChat—SEO and Social Media Twitter chat with @JanetDMiller, noon-1pm ET
Jan 27 / PRO Seminar—How to Be a Social Media Strategist featuring Jeremiah Owyang
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference