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Thursday, January 19, 2023

📋 Table of Contents

1. Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

2. The Attention Economy—How Time Affects Your B2B Marketing Efforts

3. Have an Eye on That Master Class? MarketingProfs membership offer

4. Is Microlearning the Future of Workplace Training?

5. Personalization: The Key to Delivering ROI in 2023 sponsored webinar

6. Here Are 10 Things Great Marketing Writers Do... MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook
Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook
It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role. »
Adapt to Tech Buyer Preferences With This GTM Playbook for 2023
Did you know almost all B2B technology buyers prefer a self-serve journey? In 2023, say goodbye to gatekeeping and hello to transparency with a new playbook. Discover shifts in buyer behavior so you can gain a competitive edge. Get the playbook now. »
The Attention Economy—How Time Affects Your B2B Marketing Efforts
The Attention Economy—How Time Affects Your B2B Marketing Efforts
Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey. Read more and listen in. »
MarketingProfs membership offer
Have an Eye on That Master Class?
If you've had your eye on the Email Marketing Master Class, SEO Master Class, Demand Gen, GA4, or any of the growing list of deep-dive Master Classes and hands-on Working Webinar Series that'll give you the edge you need—now's your chance! Upgrade to PRO for 53% off and get instant access to the expertise that'll make 2023 the best year of your career. Use promo code NEWYOU to save 53% on PRO or 60% on PRO Teams! »
Is Microlearning the Future of Workplace Training?
Is Microlearning the Future of Workplace Training?
Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules? Check out the infographic. »
sponsored webinar
Personalization: The Key to Delivering ROI in 2023
If your job involves capturing the attention of buyers and decision-makers, you don't want to miss this webinar! Discover how to make a lasting impression so when decision time comes, buyers will remember you—helping you drive results and deliver ROI. »
Here Are 10 Things Great Marketing Writers Do...
MarketingProfs PRO webinar
Ann Handley has put together 10 things that great marketing writers do to be stronger, fitter, happier writers. Are those things in YOUR toolkit? Join Ann on Wednesday, Jan 25 for a special 75-minute platinum webinar. Ann will share her List of 10 Things, her Writing GPS, and even give out a few prizes! Every PRO member is welcome, so register now.
Register to become a stronger, happier writer
Profs Picks
If you've been keeping up with B2B tech buyer expectations, you know that buyers now expect a completely self-serve experience. They don't want you breathing over their shoulder; they want to do research on their own, find product information up front, and then validate it with customer proof. What does that mean for tech providers and marketers? You can find out in the TrustRadius What's In & What's Out: A GTM Playbook for 2023. You'll discover how to engage buyers efficiently and drive business growth by cutting through the digital noise. The playbook includes sections on how to shift vendor marketing and sales teams toward buyer enablement, how to focus on brand differentiation with customer voice, why you need to invest in buyer intelligence, and a whole lot more! It's time: 2023 is your year. Adapt and gain a competitive edge in your marketplace now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Digital Gift Card and Payment Provider Tango Card Launches Dramatically Expanded Global Catalog and Capabilities GlobeNewswire
Scaleworks Acquires, the Leading Web Data Extraction Provider for Enterprises Business Wire
ThriveCart, Which Sells Tools to Build E-Commerce Carts, Raises $35M TechCrunch
Global B2B Agency The Marketing Practice Hires New General Manager Over North America Yahoo Finance
IDC's Adaptive Customer Engagement Model Replaces the Marketing-Sales 'Funnel' Business Wire
AdTheorent Launches Industry's First Privacy-Forward Solution for Audiences PR Newswire
Hokodo and Lemonway Forge B2B BNPL Marketplace Partnership Finextra
South African Prop-Tech Startup Flow Raises $4.5M for Its B2B Growth Strategy Technext
Upcoming Events
Personalization: The Key to Delivering ROI in 2023
45-minute webinar | sponsored by Sendoso
How to Use Positioning Frameworks to Build Powerful Messaging
60-minute webinar with MarketingProfs CEO Allen Weiss
The 10 Things Great Marketing Writers Do That Set Them Apart
A special platinum webinar (75 minutes!) with Ann Handley, CCO, MarketingProfs
Supercharge Your Strategy With Content Syndication
45-minute webinar | sponsored by DemandScience
Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee
Building Your B2B Buyer Personas
Session 2 of 4 Working Webinars with Ardath Albee
Email Marketing Friday Forum
3 sessions on email marketing | sponsored by Salesforce

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