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In This Issue
+ How-To: Online Reputation Management's Top 3 Challenges 
+ PRO: Take 10—How to Select Keywords Using a Free Google Tool 
+ Survey Says: Direct and Digital Marketing Jobs Rebounding 
+ Quick Take: Four Ways to Eliminate Friction at Your Landing Page 
+ My View: Make Five Mental Shifts, Start Seeing Opportunities 
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networkingówe've put together a show you shouldn't miss, no matter your level or target audience. Learn More.
How-To Online Reputation Management's Top 3 Challenges
By Monica Giffhorn
Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine. Read More
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PRO Most Popular Take 10: How to Select Your Keywords Using a Free Tool From Google
In just 10 minutes, Janet Driscoll Miller shows you how to identify high-conversion keywords using the free Google AdWords keyword tool. Read More
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Advertisement  Drive more demand and more customers at Digital Marketing World: Demand Generation (Feb 11, 11:30am - 4:30pm ET). The free virtual conference includes sessions on integrated demand gen, benchmarking, and sales and marketing alignment, plus networking and advice from leading vendors. Register.
Survey Says
Direct and Digital Marketing Jobs Rebounding in 1Q11
In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% who said so in the previous quarter. Read More
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Quick Take
Four Ways to Eliminate Friction at Your Landing Page
Looking to boost your conversion rates? Clarify and simplify your landing pages. Here are four ways to remove roadblocks that keep visitors from doing what you want them to do while at your landing pages. Read More
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My View Make Five Mental Shifts, Start Seeing Opportunities
By Stephen Denny
We're all looking for ways to get a jump on the competitionóbut we don't know how, because of habit. Here are five mental shifts you can make that'll help you break bad habits and uncover opportunities lingering right under your nose. Read More
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@amyafrica For bloggers only: Should I start an email newsletter? https:////goo.gl/W2ZYi
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Forum Today's Question
By carrie77 Posted 1/18 at 5:44 pm EST
A client in NYC with a $10k budget is seeking a search marketing firm for SEO & PPC management. Any recommendations? Go To Question
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Jan 20 / PRO Seminar—Growing Your Fan Base on Facebook featuring Ekaterina Walter
Jan 21 / #ProfsChat—SEO and Social Media Twitter chat with @JanetDMiller, noon-1pm ET
Jan 27 / PRO Seminar—How to Be a Social Media Strategist featuring Jeremiah Owyang
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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