Take 10: How to Select Your Keywords Using a Free Tool From Google
- Janet Driscoll Miller
- Fri., Jun. 11, 2010, 11am ET (8am PT)
- 10 minutes
Keywords are the foundation of search engine optimization. However, most people don't take the time, energy, and thought to choose the right ones for their business. And all words don't carry the same weight or focus. You want specific, powerful words that make your business jump to the top of searches and bring you the best business.
This short webcast gives you the vital information needed to create the keyword tags specific to your needs. Janet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization.
Janet Driscoll Miller is president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences, including Search Engine Strategies and Pubcon, and she also participates in webinars as a speaker on SEO for MarketingProfs.
She has published articles in B2B Magazine, Visibility Magazine and others, and has contributed to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- Best use the Google AdWords Keyword Tool
- Employ specific and descriptive words and phrases
- Decide which keywords to pick for your purpose
- Focus on high-conversion terms
- Check stats for your competition’s advertising
- Study the global monthly search on Google
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.