Welcome, discerning marketers!
You've already begun giving us feedback about the new MarketingProfs Today design—both for and against. The format of this note today is in part a response to that feedback... so keep the comments coming. Because we hear you.
If you missed yesterday's issue launching the new design with Chief Content Officer Ann Handley's introductory note, here it is.
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It's common sense that in a disrupted economy, marketers must be agile and nimble, writes Full Circle Insights' Bonnie Crater in today's issue. She adds: "But if you take a step back, it's clear that Agile practices have been gaining ground because Agile Marketing is an effective approach for the modern economy—before, during, and after the pandemic."
Similarly, online content's role has gained ground during the pandemic. Casted's Lindsay Tjepkema argues that podcasts can be like the Tesla batteries of content: "an easier way to produce engaging, high-quality content without having to constantly spin your wheels for fresh ideas to fill your website's resources page."
And if you happen to be a marketer whose audience consists of technical folk, we have coverage of recent research by TREW Marketing and GlobalSpec on the content, online search, and buying preferences of engineering, technical, and industrial professionals. Check it out.
There's more below, so scroll down and enjoy.
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Thank you for spending your valuable time with us.
See you tomorrow!