MarketingProfs Today

Wednesday, January 20, 2021

We H👂 You!
Vahe Habeshian
Director of Publications

Welcome, discerning marketers!

You've already begun giving us feedback about the new MarketingProfs Today design—both for and against. The format of this note today is in part a response to that feedback... so keep the comments coming. Because we hear you.

If you missed yesterday's issue launching the new design with Chief Content Officer Ann Handley's introductory note, here it is.

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It's common sense that in a disrupted economy, marketers must be agile and nimble, writes Full Circle Insights' Bonnie Crater in today's issue. She adds: "But if you take a step back, it's clear that Agile practices have been gaining ground because Agile Marketing is an effective approach for the modern economy—before, during, and after the pandemic."

Similarly, online content's role has gained ground during the pandemic. Casted's Lindsay Tjepkema argues that podcasts can be like the Tesla batteries of content: "an easier way to produce engaging, high-quality content without having to constantly spin your wheels for fresh ideas to fill your website's resources page."

And if you happen to be a marketer whose audience consists of technical folk, we have coverage of recent research by TREW Marketing and GlobalSpec on the content, online search, and buying preferences of engineering, technical, and industrial professionals. Check it out.

There's more below, so scroll down and enjoy.

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Thank you for spending your valuable time with us.

See you tomorrow!


Three Agile Marketing Tips for the Post-Pandemic Economy
MarketingProfs article
Three Agile Marketing Tips for the Post-Pandemic Economy
The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change course quickly. Here are three tips for adopting Agile methods. »
How to Create and Publish Survey-Based Research for Your Marketing
MarketingProfs free event
How to Create and Publish Survey-Based Research for Your Marketing
Survey-based research is a great way to generate compelling content, media coverage, and thought leadership—but only if your data is good and your reporting is trustworthy. Do it right with a simple 4-step model, a set of survey best-practices, and effective ways to report the data. Learn how! »
Your New Content Marketing Engine: Podcasting
MarketingProfs article
Your New Content Marketing Engine: Podcasting
Many of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here's the why and how-to. »
The Content Habits and Preferences of Engineers
Marketing research
The Content Habits and Preferences of Engineers
Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research. Check out the findings of this study. »
As Marketers, We Must Adapt
MarketingProfs PRO Membership
Adaptation is nothing new for marketers. But in recent months we've realized just how essential it is. That's why our PRO team's mission is to give you the tools and support you need to face each new challenge and come up with creative solutions. See how PRO can help you do better marketing.
Learn More
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
Ann Handley and Kerry Gorgone will be coming back LIVE to hang out with PRO members in the MarketingProfs PRO Facebook group to talk about... what else? MARKETING! If you're a PRO member, join them on February 3 as they return to the airwaves with some special guests, lots of insights, and all the 'Profs fun you can handle!
We're working with our friends at on a research report for a promising category in B2B marketing: buyer enablement. If you want to provide your input, take this 6-minute survey. You'll be among the first to get your hands on the final report; you'll be invited to a virtual premiere where we unveil the results; and you could be 1 of 10 who'll win a $25 Amazon gift cards from our friends at Insent.
Did You Miss Us?
Recent MarketingProfs content
The Biggest Frustrations of Content Managers [Infographic] »
Four Ways to Tackle Your Sales Enablement Strategy During and After the Pandemic »
The Benefits of Green B2B Branding »
It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs »
The Most Impactful Emerging Marketing Technologies »
How to Perform a Social Media Competitive Analysis »
News You Can Use
Updates from around the industry
B2B industrial marketplace launches mobile app for sellers. Press release
CMC Markets re-brands B2B business unit as CMC Markets Connect. Press release
Staples makes $2.1B bid to buy Office Depot, considers divesting CompuCom. Press release
Embedded finance tops B2B tech funding for the week.
Merkle appoints Simon Esland as VP Practice Lead, Marketing Decisioning to oversee partnership with Pegasystems. MTS
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