How to Create and Publish Survey-Based Research for Your Marketing

Publishing survey-based research is gaining in popularity for good reason: It's an ideal content marketing tactic to build authority for your brand. But most marketers aren't trained on survey-related best practices.

This webinar injects a dose of discipline into a marketing tactic that requires it. We'll share an easy-to-remember four-step model that will help you focus on what's most important. You'll also get the inside scoop on must-haves for any survey project—and common mistakes you need to avoid (the kind that earn you, and all marketers, a bad name).

Join us to learn how to:

  • Improve the quality of your survey data
  • Publish research findings that are both credible and story-worthy
  • Increase the reach and impact of your research findings


Michele Linn

Michele Linn is the founder of Mantis Research, where she helps content and community managers conduct surveys to learn about their audience and publish compelling, original research findings. Before Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy, helped build the 200,000+ audience, and published hundreds of articles. She has been cited as a content marketing influencer and was named one of Folio's Top Women in Media (Corporate Visionary).


Sponsored by SurveyMonkey
SurveyMonkey is a leader in agile software solutions for customer- and market-based insights. Its platforms empower 17m+ users and 335k+ organizations to analyze and act on feedback from customers, website/app users, and market-research respondents—to get the insights needed to drive growth, boost ROI, and improve marketing efforts.
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  • Date: February 2, 2021
  • Length: 45 minutes
  • Presenter: Michele Linn
  • Sponsor: SurveyMonkey
  • Topic: Branding, Marketing Content, Public Relations
  • Price: $0


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