Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact on their strategies in the year ahead, according to recent research from Ascend2.
The report was based on data from a survey conducted in November 2020 among 270 marketers (31% work for B2B firms, 43% for B2C firms, and 26% for B2B/B2C hybrid firms).
Some 43% of respondents say real-time marketing will be among the emerging technologies that will have the most impact on their overall marketing strategy in the year ahead, 36% cite analytics, and 36% also cite AI.
Marketers say their top considerations when evaluating new marketing technologies are ease of use (55% say so), associated costs (37%), and ability to customize (36%).
Marketers say their top challenges when implementing new marketing technologies are budget constraints (45% say so), strategy execution (43%), and determining which technologies are appropriate (38%).
About the research: The report was based on data from a survey conducted in November 2020 among 270 marketers (31% work for B2B firms, 43% for B2C firms, and 26% for B2B/B2C hybrid firms).
Continue reading "The Most Impactful Emerging Marketing Technologies" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Technology:
- Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]
- How to Kickstart a Growth Marketing Automation Strategy
- How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts [Podcast]
- Five Tips for Choosing the Perfect Martech Stack
- What B2B Tech Marketers Want From Martech Solutions