MarketingProfs Today

Tuesday, January 19, 2021

New L👀k: Who Dis?!
Ann Handley
Chief Content Officer

Hello, friend!

Things look a bit different today in your inbox, don't they? That's because today is the Launch Party of our brand-new design! 🎉

Some of us loved the simplicity of this newsletter's previous design, but some of you told us it was... well, a little colorless. Boring, even.

So in the spirit of listening to our community... welcome to the Newly Spruced-Up MarketingProfs Today!

Here's what we did to upgrade the newsletter's design while staying true to its focus on useful how-to content. We added...

  • More color. More images. More liveliness overall.
  • More letter in this "newsletter." Like this note instead of the Table of Contents. Plus we added new sections where we can highlight you and others in our community.
  • More of the same excellent quality you're used to from us: how-to articles, charts, infographics, podcasts... (See the headlines below. And fellow word nerds: Don't miss the infographic on font trends!)

So there you have it. What do you think? As always, we are open to your suggestions and feedback!



How to Avoid the Biggest PR Mistake When Launching Something New
MarketingProfs article
How to Avoid the Biggest PR Mistake When Launching Something New
Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right. »
What Persuades Buyers to Try New B2B Tech Vendors and Products?
Marketing research
What Persuades Buyers to Try New B2B Tech Vendors and Products?
Many buyers are hesitant to try new B2B tech vendors and products, but they can be persuaded to do so with better pricing, deep experience, innovative solutions, and professional peer reviews, according to research from LinkedIn Marketing Solutions. Check out the study findings. »
How to Create and Publish Survey-Based Research for Your Marketing
MarketingProfs free event
How to Create and Publish Survey-Based Research for Your Marketing
Survey-based research is a great way to generate compelling content, media coverage, and thought leadership—but only if your data is good and your reporting is trustworthy. Do it right with a simple 4-step model, a set of survey best-practices, and effective ways to report the data. Learn how! »
Seven Typography Design Trends for 2021
Marketing infographic
Seven Typography Design Trends for 2021
What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year. See the infographic. »
Exclusively for PRO: SEO for Non-Techie Marketers
As advertising costs increase, SEO becomes essential. More and more, marketers are looking to amp up their SEO efforts. If you'd like to do the same but aren't sure where to start, our SEO Master Class for non-techie marketers can help. To boost your SEO efforts, join us.
Learn More
Afoot in the Neighborhood
MarketingProfs community goings-on
Ann Handley and Kerry Gorgone will be coming back LIVE to hang out with PRO members in the MarketingProfs PRO Facebook group to talk about... what else? MARKETING! If you're a PRO member, join them on February 3 as they return to the airwaves with some special guests, lots of insights, and all the 'Profs fun you can handle!
We're working with our friends at on a research report for a promising category in B2B marketing: buyer enablement. If you want to provide your input, take this 6-minute survey. You'll be among the first to get your hands on the final report; you'll be invited to a virtual premiere where we unveil the results; and you could be 1 of 10 who'll win a $25 Amazon gift cards from our friends at Insent.
Did You Miss Us?
Recent MarketingProfs content
It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs »
The Most Impactful Emerging Marketing Technologies »
How to Perform a Social Media Competitive Analysis »
Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast] »
How to Build a Content Marketing Funnel That Will Drive Sales »
11 Email Design Trends to Watch in 2021 »
News You Can Use
Updates from around the industry
Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout. GeekWire
Storage Company MyPorter Announces New Enterprise-Focused Division and Hyper-Growth. Press release
Staples Makes $2.1B Bid To Buy Office Depot, Considers Divesting CompuCom. CRN
COVID-19 Scams Target The Business Community.
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