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MarketingProfs
Jan 23, 2018 Vol. 17, No. 16
In this issue
1. How-To: Six Tips for Ensuring Your Customer Advisory Board Doesn't Backfire
2. Article: How to Take Over Google's Featured Snippets & Win Voice Search in 2018 [Sponsored]
3.  PRO  Take 10: DIY Public Relations in 15 Minutes a Day
4. Survey Says: Do Consumers Want Businesses to Take Political and Social Stands?
5. Infographic: Nine Ways to Motivate Your Remote Team
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How-To
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Six Tips for Ensuring Your Customer Advisory Board Doesn't Backfire
By Rob Jensen
Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your CAB program succeeds. Read More
Today's Sponsored Article
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How to Take Over Google's Featured Snippets and Win Voice Search in 2018
By Melissa Garner [Sponsored Content]
Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today. Read More
FOR  PRO  Members
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Take 10: DIY Public Relations in 15 Minutes a Day
In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, as well as introduce and position your company as their go-to source. You'll leave with tools and resources to secure media coverage—without relying on outside help. Read More
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Advertisement  Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.
 
Survey Says
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Do Consumers Want Businesses to Take Political and Social Stands?
By Ayaz Nanji
Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say corporate activism should happen only around certain causes and on certain channels, according to research from Sprout Social. Read More
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AT-A-GLANCE
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Nine Ways to Motivate Your Remote Team [Infographic]
By Laura Forer
Keeping employees motivated and engaged can result in happier, more productive employees. Check out these nine tips to help you keep your remote team—or any team—feel connected, appreciated, and excited. Read More

event calendar

Jan 23
FREE Seminar—2018 Tech Trends for Live Events
Jan 30
FREE Seminar—Engagement: The Future of Content Delivery
Feb 15
Teach Me How— Predictive Analytics for Social Media Marketers PRO
Mar 9
Virtual Conference—Marketing Writing
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

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