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MarketingProfs
Jan 3, 2018 Vol. 17, No. 2
In this issue
1. How-To: 4 Ways to Keep Your Brand & Marketing Relevant Amid Fluctuating Cultural Trends
2. Podcast: Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall
3.  PRO  How-To Guide: How to Create a High-Frequency Content Development System
4. Survey Says: The Top Influencer Marketing Trends and Challenges of 2018
5. Infographic: The Ultimate Grammar Cheat Sheet for Writers
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How-To
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Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends
By Sarah Clark
For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values... Read More
Podcast
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Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Read More
FOR  PRO  Members
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How-To Guide: Pump Up the Volume: How to Create a High-Frequency Content Development System
You'll learn how to establish an effective system for pumping out content using the resources already at your disposal. You'll be able to create high-quality, results-oriented content that appeals to your audience, supports your sales process, and generates results that leadership will notice. Read More
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Survey Says
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The Top Influencer Marketing Trends and Challenges of 2018
By Ayaz Nanji
Most marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. Read More
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AT-A-GLANCE
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The Ultimate Grammar Cheat Sheet for Writers [Infographic]
By Laura Forer
This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more. Read More

event calendar

Jan 12
Virtual Conference—Top Marketing Trends for 2018 | Stay on your game
Jan 18
Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms PRO
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

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