The report was based on data from a survey of 181 marketers whose firms run influencer campaigns. Respondents work in a range of B2C industries, including CPG, food/beverage, and retail.
Some 39% of respondents say they plan to increase their spend on influencer marketing this year; 21% plan to spend the same as in 2017; and 5% plan to decrease their spend.
The top influencer marketing trends that respondents foresee adopting this year are running programs that leverage multiple types of influencers (52% say so) and using influencer content to improve performance on other channels (44%).
Respondents expect that the top influencer marketing challenges of 2018 will be determining ROI (76% say so) and dealing with social network algorithm changes that will make organic content less visible (42%).
About the research: The report was based on data from a survey of 181 marketers whose firms run influencer campaigns. Respondents work in a range of B2C industries, including CPG, food/beverage, and retail.
Continue reading "The Top Influencer Marketing Trends and Challenges of 2018" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]
- The Most Impactful Emerging Marketing Technologies
- Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021
- These Three Experiential Tactics Lead to Better B2B Virtual Events
- CMO Predictions for 2021 [Infographic]