Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia.

The report was based on data from a survey of 181 marketers whose firms run influencer campaigns. Respondents work in a range of B2C industries, including CPG, food/beverage, and retail.

Some 39% of respondents say they plan to increase their spend on influencer marketing this year; 21% plan to spend the same as in 2017; and 5% plan to decrease their spend.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji