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MarketingProfs
Jan 30, 2017 Vol. 16, No. 20
In this issue
1. How-To: Social Listening in 2017: The Next Frontier in Social Media
2. #SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories
3.  PRO  New Live Seminar: Fix Your Funnel: 15 Things to Remove From Your Site Immediately
4. Survey Says: Eye-Tracking Study: Which Online Ad Elements and Formats Get Attention
5. Infographic: The Internet of Things: What It Is, How We Use It, and What's Ahead
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How-To
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Social Listening in 2017: The Next Frontier in Social Media
By Ulrik Bo Larsen
Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond. Read More
FOR  PRO  Members
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New Live Seminar: Fix Your Funnel: 15 Things to Remove From Your Site Immediately
You’ll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP! Read More
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Survey Says
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Eye-Tracking Study: Online Ad Elements and Formats That Get Attention
By Ayaz Nanji
Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites? Read More
Quick Take
#SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories
By Christian Neri
LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more... Read More
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AT-A-GLANCE
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The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]
By Laura Forer
The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for consumers and for companies—and for the entire globe. Read More

event calendar

Jan 31
FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 2
PRO Seminar—Fix Your Funnel: 15 Things to Remove From Your Site Immediately
Feb 7
FREE Seminar—Webinar & Chill: How to Use Online Events to Build Lasting Relationships
Feb 9
PRO Seminar—How to Create a Customer-Centric Product Message
Feb 10
Virtual Conference—Content Marketing | 3 online sessions FREE!
Feb 23
PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Mar 2
MarketingProfs University—Marketing Project Management Essentials
Oct 3-6
B2B Marketing Forum—Save $800 when you register by January 31

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