This week: LinkedIn promised increased targeting for marketers thanks to a new data deal; Facebook is testing ads front and center on Messenger; Google+ has finally built an insights feature for profiles and pages; Facebook has replicated Snapchat's Story format; Snapchat embraced offline ad targeting; why B2Bs are still wary of social media; and much more...

Skim for the week's social media news!

1. LinkedIn links up with data wiz to give marketers increased targeting abilities

The Microsoft-owned social network for professionals and hub for B2B marketers just formed a partnership with DataSift that will enable it to provide marketers with increased targeting of and insights regarding the platform's 467 million users.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri