This week: LinkedIn promised increased targeting for marketers thanks to a new data deal; Facebook is testing ads front and center on Messenger; Google+ has finally built an insights feature for profiles and pages; Facebook has replicated Snapchat's Story format; Snapchat embraced offline ad targeting; why B2Bs are still wary of social media; and much more...
Skim for the week's social media news!
1. LinkedIn links up with data wiz to give marketers increased targeting abilities
The Microsoft-owned social network for professionals and hub for B2B marketers just formed a partnership with DataSift that will enable it to provide marketers with increased targeting of and insights regarding the platform's 467 million users.
DataSift earlier inked deals with Twitter, Facebook, and Tumblr, and its newest one, with LinkedIn, will let it sift through the social network's public feed and throw that data into its new product specifically for LinkedIn's Engagement Insights.
LinkedIn hopes to increase ad revenue, and so it's helping marketers understand what topics, content, and conversations are trending with various audiences on the platform.
2. Facebook begins testing ads in Messenger
The Messenger home screen for users in Australia and Thailand just got a whole lot more colorful, with Facebook testing card-style display ads from businesses, front and center on the page.