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| By Slavik Volinsky |
| Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry.
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| In just 10 minutes, Sandy Carter, author of Get Bold: Using Social Media to Create a New Type of Social Business, shares how to create a social business agenda. You'll learn why businesses need to embrace social, how social makes friends for your company, and more.
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| Gen-Y Won't Buy Without User-Generated Input |
| Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content more than other sources of information, such as the opinions of their friends and family.
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Three Ways to Make Your Content Search-Friendly
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| Content is king. But not all content. Fresh and unique content is an increasingly critical factor for ranking well in search engine results pages. Does your content rise to a royal occasion? Here are three tips to ensure that it does.
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By Franz Keller
As a multiple-hat-wearing marketing director, I regularly update our company website and social media outlets. I've noticed our social media activity grows while our site traffic remains unchanged. So, what's the point of having both?
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