In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king.

"I can't say that I'm a fan of using this relatively grating term, but I can definitely defend its power," she writes. "Having fresh and unique content is an increasingly important factor for ranking in the SERPs."

Does your content rise to a royal occasion? 

Here are three tips from Atkinson to help ensure it does:

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