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In This Issue
+ How-To: Streamline Site Navigation to Attract and Retain Customers
+ Slide Show: Five Big Mobile Engagement Mistakes
+ PRO: Skyrocket Your Conversion Rate With SmartTools
+ Survey Says: Social Media for Beautiful Things—Pinterest Soars
+ Quick Take: Sales Pipeline Metrics to Help Boost Forecast Accuracy
+ My View: Free Friday—Turn Webinars Into Lead-Gen Events
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Advertisement  Leadership Programs at HBS
In this book chapter from Being the Boss, Professor Linda Hill discusses the paradoxes confronting managers and helps you manage yourself, network, and team. Learn more about being the boss from Hill and other renowned faculty at Harvard Business School Executive Education.
How-To How to Streamline Site Navigation to Attract and Retain Customers
By Shaun Ryan
A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back. Read More
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Slideshow Five Big Mobile Engagement Mistakes Made at Live Events [Slide Show]
By Amanda Van Nuys
One of the best times to use mobile marketing is during a live event. But marketers often make mistakes at events that hinder their success. Here are five mobile engagement blunders to avoid at your next event. Read More
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PRO Skyrocket Your Conversion Rate With SmartTools: High-Performance Landing Pages
Your landing pages can make or break your online advertising campaigns. Create effective ones easily with SmartTools: High-Performance Landing Pages—the quick-and-easy online service with a step-by-step blueprint for creating landing pages that convert. Read More
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Advertisement  Small businesses often have small budgets, but BIG marketing goals. Reach your goals with MarketingProfs University's Marketing Your Small Business, an 11-class online course that runs from Jan. 12-25. Save at least $200 with code BIGGOALS (expires 1/11/2012).
Survey Says
Social Media for Beautiful Things: Pinterest Soars
Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six months earlier. Read More
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Quick Take
Sales Pipeline Metrics to Help Boost Forecast Accuracy
Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of a sale by crunching pipeline data? Yes—if you know what to look for. Read More
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My View Free Friday: Learn How to Turn Webinars Into Lead-Gen Events
By Verónica Maria Jarski
Who doesn't like an info-packed free seminar? For this Free Friday, MarketingProfs is sharing a Citrix-sponsored series on the three steps for turning webinar registrants into closed deals. Read More
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@jaybaer Social Media Management Software Ranked and Rated (new report from @altimer and @jowyang) https:////ar.gy/rU5
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Forum Today's Question
By KathyAd on 1/4/2012 2:45 PM
What are most B2B marketers using for lead generation these days? What methods will be most effective in 2012? Go To Question
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Jan 10
 FREE Seminar—How to Make Webinars Your #1 Lead Generation Method sponsored by Citrix
Jan 12
 PRO Seminar—Killing Giants: Outmaneuvering Larger Competitors with Stephen Denny
Jan 12-25
 MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
Jan 25
 FREE Seminar—Engage Customers Through Social Applications sponsored by Media Logic
Jan 26
 PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
Feb 9-23
 MarketingProfs University LIVE—Social Media Marketing save $200 with code FASTTRACK
Feb 10
 Digital Marketing World—Smarter Marketer register for our FREE online conference
Mar 9
 Digital Marketing World—Content Marketing register for our FREE online conference
Mar 29-30
 SocialTech 2012—Seattle, WA less than 65 seats left, register today to secure yours!
 
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